Features for the sales staff: 

• Full featured CRM enabling tracking of every contact, sale or customer interaction anybody in the organization every had with a customer. 
• Complete integration of e-mail into the contact and sales management process - with whatever attachments your sales professionals wish to use - or get -- from their customers. Every e-mail or attachment is linked for ever to the customer card.
• A highly sophisticated calendar and assignment module that allows managers to maximize the efforts of the sales force and to follow up leads in the most effective manner. 
• Inventory integration allowing sales people - especially if they are on the road to -- adjust customer expectations in the most effective way. 
• Full-featured WebMail client accessible from any internet enabled device. 
• Quick and easy browsing through messages. 
• Sales staff can see all the e-mails sent by different members of your organization to each single customer through e-mail threading linked to a customer card. 
• The ability to self-assign opportunistic sales leads.
  

For the Manager and Marketing director 

• Highly configurable list of actions, follow-ups, results, assignment types and notes to suit the needs of any organization. 
• The most sophisticated search and query generator on the market (Who is buying - or not buying-- what kind of products and what prices range from who where and why). 
• Unique self configuration features that allow managers to change, tweak, alter add and delete features and access to the system. 
• A marketing tool that enables easy segmentation of the customer base and generation of messages to specific groups. E-mails messages templates can be either in txt or HTML. 
• Metrics on the fly for specific purposes. 
• Full integration and response to the volume of sales leads generated by an active web site. 
• Look both inwards and outwards. (How many assignments were closed in January after we withdrew that offer?) 
• Capable of collecting e-mail messages from virtually unlimited number of POP3 servers and accounts. 
• Keeps your mail on a server so you can view it from more than one computer. 
• A feature linking several e-mail addresses to one client. 
• Linking of every important interaction with a customer to an individual and global sales calendar. 
• The ability to transfer assignments between sales people and departments while maintaining all the records of previous interactions. 
• The ability to export calendar events to other applications and devices. 
• The ability to track each sales person's efficiency with regard to product lines, regions and many other variables. 
• Manage your most critical business information on the go. 
• Capture vital data at the point of customer contact. 
• Wirelessly update opportunities, review account information and the tasks assigned to you, access calendar and contact details, manage orders, and respond to requests. 
• Communicate with colleagues, employees, partners, and customers through a variety messaging systems including SMS, E-Mail. 
• Increased efficiency and faster information exchange, replacing paper-based systems with mobile computer automation.